Attribution
Where unallocated spend gets an owner: suggested rules from the evidence, a preview of the coverage each reaches, and every rule's history.
Every figure, and how it is computed
- Coverage
- The share of spend with an owner; it rises when a rule publishes and never by estimate.
- A suggestion
- Untagged runs beside tagged runs on the same key, profile or region; the rule says which.
- Preview
- The coverage the rule would reach, computed on the window before it is live.
- History
- Every version of a rule as it was, what changed, and a restore that makes a new version.
What you do here
- Preview a suggestion, then publish; every screen recomputes.
- Open a rule's history to see who changed what and restore an older version.
The screen: app.valistry.ai/attribution · Next: Outcomes →